Retractable Banner use in the opening of 4S shop
Last Updated on Sunday, 15 August 2010 15:48 Written by Administrator Sunday, 25 July 2010 17:42
Retractable Banner
Since last November has added Chang, Changhe Automobile onto a new level, and just past the first half made new breakthroughs. The first half of this year, Changhe not only realized substantial growth in sales and in product, marketing and services are implemented across.
According to China's Xu Chang, president of planning to remain flat, the combined new Changan will adhere to Chang'an, Hafei, Changhe "three arrows shot" strategy, then, as one of the three arrows Changhe Automobile, in the first half is undoubtedly a beautiful shot arc. At the same time, Changhe Automobile service has been strong in the second half of the speed - the country's first 4S store using huge quantity of Retractable Banner Stand for promotional Display, the official sail Shuangliu County.
"Just Married" half Changhe give a satisfactory answer sheet Since the end of last year "married into" China Changan years and six months of adjustment, adjustments, and Changhe Automobile ushered in new high-speed development period. According to reports, the first half of this year, with the wise use of Retractable Banners, Changhe Auto achieved sales exceed 10 million units, sales rose 38.2%, and the entire car market downturn, Changhe Automobile steadily to achieve more than half the time and tasks more than half of the double-half goals, the successful completed six months of production and marketing tasks.
It is understood that the market blowout in the case last year, Changhe Auto, but full year sales of 15 million, while last year's first half already completed 2 / 3, the goal of 220,000 new strides forward. Operating income in the first half, Changhe Automobile operating income 3.332 billion yuan, up 31%. Joined Changan in 6 months after the short period of time, Changhe to achieve balance, the end of the previous losses.
The reason to obtain such good results, Changhe Automobile-related sources, which joined Changan Changhe of the standard after the management, policy adjustments are closely related. On the one hand, Changhe car in the first half of 2010, increased investment in new models, and strengthen the management of the terminal stores to achieve sales and service integration, strengthen the terminal service, to achieve steady growth in sales gone against the tide.
2010, on the whole Six months, the Changhe Automobile has a Big Dipper e +, the Big Dipper a 2010, 1.2L Long Di, Freda QA version, Freda double extended version, new car production and other wide variety listed. "The Big Dipper, Freda and Freda with a single double word of mouth for many years the main force still plays a role in sales.
Thus, to meet different market needs, old and new models have completed the sale of the first half of the task." It has been revealed , in the second half, Changhe Automobile also have several quality strategy models into the market, including the 1.4L Liana, Freda extended version ADEL A + and the much anticipated splash in the industry are also expected this year production market. Service speed shop in the birth of the first county 4S "We can clearly feel the difference themselves" Retractable Banners.
Changhe Automobile Southwest Region Chief Mao Lu Ming told reporters, "Since joining China Changan, we have clearly felt the company's marketing and service changes." Chengdu in the Big Dipper e + Listed conference site, he pointed to the blue sky, Sichuan Changhe 4S shop within the exhibition hall, "roll up" told reporters, "including this, are not before us." reporter along the hair looked way out of hand gestures , about 5 meters from the press within the entrance hall in the 4S shop piece of "roll up" written on five characters: "car repair at no cost."
It is understood that "car repair at no cost" means Changhe mean consumers buy cars in addition to engine warranty, the terms in the rubber, and other parts can also be enjoyed in the certain period of time free replacement policy. Meanwhile, in order to facilitate repair shops Changhe Automobile owners really "no county car, car repair no villages," Changhe Automobile has started the "chain of service shops stores nationwide 1000" program. July 19, with the Shuangliu County in Chengdu, Sichuan Changhe Automobile service chain opened its 1000 declaration of Changhe Auto store chain plans national distribution of the official launch. It is reported that chain stores to the current standard 4S scaled down by half, not only reduce the access threshold for dealers, and all located in the county-level city, convenient for local customers.
Changhe Auto will set up the second half of the country that covers 300 county-level integration of sales and service chain, will be born in the Sichuan region 25. Meanwhile, as the market set up an online shop to add the county level, for there is no network of regional, Changhe Automobile also launched cruise service. Representative Changhe Automobile "mobile station" of the cruise service team will traveled thousands of villages million rural Sichuan, the service sent to Changhe owner's doorstep.
First half of 2010,10,000 of Teardrop Banners are used up across the country into cruise service line 340, the year is expected to build 500 cruise service lines, to Changhe users unprecedented benefits and convenience. RAP Good shade tree back Improve the exhibition hall from the cleanliness of cars like degree, to the standard display and display a prototype vehicle, and then to 400 hotline phone number printed into the glass windows ... ... the current General Manager of LI Li Changhe, Changan car from before the reorganization, Chang also brings corporate culture and management philosophy. It is Changhe car in just six months to obtain an important reason for drastic change. Come to talk about now.
Although the country has entered a "sauna-day" auto market has entered the traditional off-season. However, Changhe Automobile in Chengdu has greatly commended those in sales with the huge Banner Stand promotional program, new product promotion, market development made an outstanding contribution to the dealer, held a grand marketing services in the first half summed up the General Assembly.
In the morning, Changhe Automobile in Shuangliu County, a chain opened huayangzhen, Changhe Li Li, general manager, deputy general manager and chief accountant Zhoujia Zheng, deputy general manager and other senior full-Chu Chien arrived at the scene, can be said that continuous several unprecedented initiative, so that dealers and media scene whom surprised. What makes Changhe that have emboldened?
No doubt, the standard management, the advantages of learning within the group companies, for Changhe car into a fast lane. While most companies in this unbearably hot summer heat, but a good shade tree Changhe car back. We have reason to believe that, in future development, backed by China's Changan this tree, Changhe Automobile must fly higher and farther.